Fernanda Pasquale is a Brazilian marketing professional from São Paulo with over 17 years of experience working in marketing departments of domestic and multinational companies.

Having been in different positions such as assistant, analyst, coordinator and manager, she knows how to conceive and lead all the tasks with the support of a reliable team of suppliers and partners.

Expertise:

• Marketing planning and brand management;
• Product development, launch and promotion;
• Creating visual identities founded on market surveys;
• Sales conventions, exhibitions participation and international events organization;
• Support for the Sales Department, providing technical training for customers, preparing catalogues and literature;
• International business experience in Canada, United States, England and Italy;
• Portuguese, English and Spanish speaker.

Academic profile:

• Bachelor’s Degree in Industrial Design, Products Project, 1989-1992
  Mackenzie University, São Paulo – SP
• Post-Graduate in Marketing Communication, 1993-1994
  ESPM – School of Higher Education in Advertising and Marketing, São Paulo – SP
• MBA in Marketing, 2006-2008
  FGV – Getúlio Vargas Foundation, Bauru – SP

Complementary Courses:

• New Product Development and Management;
• Negotiation Techniques;
• Direct Marketing;
• Packaging Development;
• Leading and Developing People;
• Costs;
• Public Speaking;
• Customer Focus.