Running an international marketing department begins with understanding your goals, and translating them into a strategy with a series of tactic actions to promote your business, engage your customers, and facilitate sales.
Who are your customers, where are they, what do they really want? A good marketing analysis will help the communication from your business flow easily.
If you cannot be found, you don't exist as a choice. How can customers have access to your products or services?
Make sure your potential customers have all the information they need in order to choose you. A complete set of marketing collateral adapted to their language can make all the difference.
How do you work together with your customers? Become a valuable partner by listening and learning from them. Great projects can be built together.