Hire an experienced marketing professional to plan, manage and execute your whole project, someone who knows exactly what you need for a successful event. Here is how we do it:
Strategic Planning:
- Understand your brand value and goals for the specific market.
- List, compare the best trade shows for your industry and check space availability.
- Check the competitive landscape and define a way to make your offering stand out.
- Define the ideal booth design and its functionality.
- Plan your communication strategy and promotional material.
- Estimate the costs.
- Prepare your team to capture and manage leads.
Management and Execution:
- Work with the booth builder on the project.
- Prepare your press releases, brochures and giveaways in the language of the target market.
- Communicate with your customers and prospects prior to the event.
- Elaborate a detailed schedule for your staff and vendors during the event.
- On-site coordination as needed.
Once everything is ready, all you have to do is bring your sales team to the show and let them shine.